Base product
Select the closest product family.
FOR LIGHTING BRANDS
Build the product brief around controlled changes.
Keep specification, appearance, packaging and documents in one scope.
BRAND PROGRAM
From base product to branded release.
Brand expression
Define label and packaging requirements.
Approval
Confirm sample criteria and release scope.
DECISION PATH
Review changes before release.
- 01Product brief
- 02Feasibility
- 03Sample
- 04Approval
- 05Release